Crafting the Hugs: Finding Motivation Beyond Fame & Fortune

Why do you make games? For many people the answer deep-down might be fame and/or fortune. While fame and fortune are great things to aspire for, they are very difficult to achieve and you’re probably going to have to deal with a lot of financial and critical failures before you reach success, if you ever reach that sort of success.

How can you motivate yourself to keep going making games when your chances of “success” are slim?

Jenn Sandercock believes the answer is to change your definition of success and find something you can achieve in any game you create.

Jenn has been finding her way in the game dev industry for over 6 years. In 2013, she created a project to develop 12 gameplay mechanics in 12 months. An experimental side goal of the project was to see if she could make games that gave her a hug. Jenn will delve into details of each of those 12 games; discussing how she considered getting hugs during the development phase and ultimately how well each game succeeded at the goal of giving hugs.

After the project finished, Jenn founded Inquisiment, a games studio about fostering friendship, curiosity & challenge. Mostly working by herself, Jenn used her new goal of getting hugs to keep herself motivated and guide development. The goal helped direct what sort of game to make, the themes to cultivate, the gameplay mechanics and the ethical choices that were made during development.

You’ll leave the talk inspired to push your boundaries further and find your own personal reason to help you keep loving the craft of making games. Don’t wait for games or people to give you what you want, craft experiences so that you get what you need from it.

Business Design Production
Location: Design Room (Clarendon B) Date: October 28, 2015 Time: 3:25 PM - 4:25 PM Jenn Sandercock Jenn Sandercock