Business Community Marketing

Talking to People with Swords: How to Engage with Cosplay Communities


ROOM 108 - BUSINESS & COMMERCIALISATION November 1, 2016 2:15 PM - 3:15 PM

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Eve Beauregard

Some of gaming’s most viral online content is cosplay imagery. Cosplayers own and operate social brands that amass millions upon millions of engaged followers. Cosplay competitions dominate the main stage at gaming events worldwide. It’s no surprise that studios everywhere are exploring this growing community as a means to promote their titles.

In an environment where genuine fans of the source material can painstakingly recreate every detail of your characters AND authentically engage with your community, why hire promo models?

However, it’s not as easy as it seems. Professional cosplay is a young industry filled with complexities and controversy that can present a potential minefield for the average marketer.

Come along to Talking to People with Swords to learn from one of Australia’s first and most experienced international professional cosplayers about how to harness the cosplay goldmine to elevate your brand, promote your games and build your community.