Business Leadership Marketing Production

The Business of Being Indie: A Production Survival Guide

ROOM 105 - IN-DEPTH November 1, 2016 3:30 PM - 4:30 PM

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Amy Dallas

Let’s face it. If you’re an indie, there’s a really good chance that you began your studio because you wanted to make games, not necessarily because you wanted to run a business. Making games is fun. Running a business, not so much. To make things even more challenging, most indies have to figure all of this out without having a production, marketing or business development person around to help ease the pain.

In this talk, I will discuss several issues my team and I encountered as we transitioned from working in large corporate environments to working for ourselves as a small under-resourced indie studio.

Attendees will learn about:

  • Production woes and how to fix them
  • Scheduling and budgeting indie style
  • Tips for negotiating the often awkward transition from being an indie game team making original IP to marketing yourselves as a contract studio team when money is tight


This session was made possible thanks to Film Victoria’s sponsorship of GCAP’s International Speaker Program.